1. Branding Establishment
The initial objective was to establish Lifeway as a recognized school. Most educational institutions have a mascot and a slogan. After several discussions and drafts, a unanimous decision was reached to adopt a lion as their brand symbol.
The goal was to capture a sense of fierceness while maintaining a child-friendly nature to it, representing the early-childhood development aspect of the school. Below is the logo I created for Lifeway.